| | | | | Digital | | September 11, 2020 | By Sara Jerde |
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| Even in This State of Crisis, Media Buyers Are Still Interested in TikTok | |
| | Hi there, It's been A Summer for TikTok. Media buyers and planners are aware of the headlines, such as those associated with Trump's executive orders pressuring the video sharing app to sell. But, advertisers don't seem to be taking their ad dollars elsewhere anytime soon. The platform's audience is still attractive, they told my colleague Scott Nover, and TikTok is doing a lot to keep their business: it recently launched TikTok for Business, a creator program for marketers, and a self-serve ad platform. Facing new ownership, though, what is even left for TikTok to say to advertisers? The person in the middle left trying to win over ad dollars (Blake Chandlee, vp of global business solutions at TikTok) told Nover: They’re “business conversations versus political discussions." Read Nover's full story for all the details about the relationship right now between TikTok and advertisers. What else we're covering: Fun Fact: I cut "Got Milk?" ads out of magazines in my youth for a scrapbook. Now, the campaign is being made into a digital series. Need a break? Blast Come On Eileen through your headphones and remember what the inside of a dive bar felt like. Please consider sending any news tips to sara.jerde@adweek.com. Thanks for reading; otherwise see you here tomorrow! Consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. | | | |
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| | Adweek Promos and Events | Brandweek: The Movement Returns on Monday | |
| | Don't miss the fully reimagined Brandweek summit, September 14-18, featuring five days of incredible Main Stage sessions, in-depth Masterclasses, exciting virtual experiences, including virtual workouts led by professional athletes, and so much more. A shortlist of who you could see: 2020 Brand Visionary honoree, Ryan Reynolds, Dwyane Wade, Sadira Furlow of Frito-Lay, Brad Hiranaga of General Mills, Janey Whiteside of Walmart, Carla Hassan of Citi, Antonio Lucio of Facebook, Ronalee Zarate-Bayani of the LA Rams, Fernando Machado of Restaurant Brands International, Gail Tifford of WW, Steven Tristan Young of Poshmark and so many more. Register now—Brandweek kicks off on Monday. | |
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| | Featured Jobs | Corporation for National and Community Service Washington, Washington DC | The Brandon Agency Charleston, South Carolina | confidential Casper, Wyoming | The Department for International Trade London, England | Mightily, LLC Louisville, Kentucky | | |
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