Hi there,

It's been A Summer for TikTok. Media buyers and planners are aware of the headlines, such as those associated with Trump's executive orders pressuring the video sharing app to sell. But, advertisers don't seem to be taking their ad dollars elsewhere anytime soon.

The platform's audience is still attractive, they told my colleague Scott Nover, and TikTok is doing a lot to keep their business: it recently launched TikTok for Business, a creator program for marketers, and a self-serve ad platform.

Facing new ownership, though, what is even left for TikTok to say to advertisers? The person in the middle left trying to win over ad dollars (Blake Chandlee, vp of global business solutions at TikTok) told Nover: They’re “business conversations versus political discussions."

Read Nover's full story for all the details about the relationship right now between TikTok and advertisers.

What else we're covering:

• Google marketing admits it was "too conservative" in advertising during the initial spread of the Covid-19 coronavirus
• Facebook will actually continue its IDFA collection pending an update from Apple
• Verizon CEO Hans Vestberg will give the opening keynote at CES next year

Fun Fact: I cut "Got Milk?" ads out of magazines in my youth for a scrapbook. Now, the campaign is being made into a digital series.

Need a break? Blast Come On Eileen through your headphones and remember what the inside of a dive bar felt like. 

Please consider sending any news tips to sara.jerde@adweek.com. Thanks for reading; otherwise see you here tomorrow!

Consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

Advertising and search giant pledges to spend $100 million in marketing dollars with news organizations.

Don't miss the fully reimagined Brandweek summit, September 14-18, featuring five days of incredible Main Stage sessions, in-depth Masterclasses, exciting virtual experiences, including virtual workouts led by professional athletes, and so much more.

A shortlist of who you could see: 2020 Brand Visionary honoree, Ryan Reynolds, Dwyane Wade, Sadira Furlow of Frito-Lay, Brad Hiranaga of General Mills, Janey Whiteside of Walmart, Carla Hassan of Citi, Antonio Lucio of Facebook, Ronalee Zarate-Bayani of the LA Rams, Fernando Machado of Restaurant Brands International, Gail Tifford of WW, Steven Tristan Young of Poshmark and so many more.

Register now—Brandweek kicks off on Monday. 

Apple delays rollout of iOS 14 privacy provision, giving breathing room for Audience Network on iPhones.

Standard contractual clauses are still valid, but the Irish Data Protection Commission is taking aim at them.

Giveaways and recommendations help drive brand awareness.

Subscribers can "spend more time being … a member of humanity".

The 15-minute interview show, hosted by Jon Taffer, is available on Facebook, IGTV.

The annual conference, held in January, will be completely virtual for the first time.