Discovery plans to debut its direct-to-consumer streaming service — which will be called Discovery+, according to a trademark filing — in the first quarter of 2021. The streaming service will have both an ad-free and an ad-supported option, which will carry a maximum of five minutes of ads per hour of programming, according to the agency executives. The company is also reportedly seeking a limited number of advertisers to sign on as launch sponsors in time for its start, the executives said. Read more below.

• Discovery has not shared with the agency executives how much money it will charge for people to subscribe to the service.
• Apple's Intelligent Tracking Prevention feature is now switched on by default for all browsers on Apple devices.
• Some high-profit tech companies have championed the remote work and annual retreat model for years before the pandemic forced offices to close.
• For Digiday+ members, marketers and media buyers have said that as long as people are still on TikTok they’ll want to be there, especially as they try to diversify from Facebook and Google.
• Having fewer revenue pressures on its ad business, The New York Times was able to reshape its advertising strategy into the idealized version of itself: pristine, private and user-friendly.