What does the Formula One team Oracle Red Bull Racing have in common with a mattress company and an insurance provider?
They all have fans.
What? How does a product company earn fans from mere buyers. Especially when “even a satisfied customer will happily leave to another company if it's cheaper, better, faster,” says David Meerman Scott, co-author of Fanocracy, a book examining fans of sports teams, rock-and-roll bands, and businesses, such as insurance companies.
Looking at examples, such as Oracle Red Bull Racing’s innovative fan engagement, alongside successful programs in a cross section of industries, from pet food to airlines, shows how people form an emotional attachment to a company, product, or idea. Doing that gets people to count themselves as members of a group and not a lone buyer. That’s the key because, says Scott, thousands of years of surviving woolly mammoths and the harshest of elements have hardwired humans to band together based on mutual likes. Understanding that, he says, can help a racing team or a mattress maker with the right ideas, build a fan base.
Even as it helps tackle diseases, such as cancer, some are asking if the rush to apply artificial intelligence and machine learning in healthcare has outpaced our capacity to ensure it’s safe and ethical.
Data storytelling has been a strong point of Oracle Analytics for some time. Now with partner Synthesia, it can bring analytics to life using AI-generated avatars.
Retail analytics collects and analyze data from physical, online, and catalog outlets to give retailers insights into customer behavior and shopping trends. Here’s your ultimate guide. Request a demo of retail analytics with built-in AI and ML
