Dear Stansberry Reader,
Today, I'd like to take a break from our usual beat…
And tell you about something very personal I'm doing, for the first time ever.
You see, when I turned 40 (four years ago) I decided that I wanted to start a new business. I wanted to build a "thing" – a great product.
I wanted to build something that could last forever. I wanted to build something that my children could point to and say: " My Dad made that, it's the best in the world."
(My young sons still don't really understand what I do at Stansberry Research.)
I've always admired Rolex and Ferrari. Long before I could afford to own either of these company's products, I was deeply impressed by their passion.
It was the incredible effort they've expended to build watches and cars that are objectively better than any other in the world.
So right after I turned 40, with that in mind, I decided to build a razor.
Why, you might ask, a razor?
Well, ever since I started shaving in the 1980s, I'd never been able to use any kind of shaving product happily.
My skin was always irritated by razors. I'd tried everything and nothing was comfortable for me. Worst of all were cartridge razors, like the kind made by Gillette and others. These always caused me to get ingrown hairs.
By my late 30s, I was only shaving once a week -- and only by going to a barber to get a straight razor shave.
That was the only solution that worked for me… And that time-honored ritual was the idea that launched OneBlade.
I wanted to build an entirely new kind of razor, using the world's best materials.
Like these luxury brands, I wanted to build a brand that would be valued not because of its marketing… but because of its technical capabilities and reputation for innovation.
Several years and more than $2 million later, I firmly believe we have produced the best razor in the world. On message boards, in magazines like FastCompany, Inc. and Business Insider, and in our email inbox, hundreds and hundreds of people have told us that OneBlade has forever changed how and why they shave... and that no other razor compares.
We've even won one of the most prestigious design awards in the world, the IDEA Award.
So for the first time ever, I went on camera with some of the key players in OneBlade - including our CEO, our lead designer, and a "barber to the stars" - to share the inside story of the incredible amount of work, testing, research, and quality control that goes into every single razor.
Even if you're not interested in buying one – it's not for everyone – I think you'll enjoy this behind-the-scenes look at what we've accomplished to date.
It's only online for a few days, though… so before we take it down, you can watch our OneBlade inside story here. It's free to watch, no strings attached.
I hope you enjoy it.
Best,
Porter
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