After building itself up largely by acquiring sites aimed at women, Bustle Digital Group is staking the next phase of its growth on tech and news sites.
October 01, 2019
Bustle Digital Group is staking the next phase of its growth on an expansion into new verticals and plans to incorporate technology acquired this spring into the rest of its portfolio, as growth in the older parts of its portfolio begins to slow down. Read more below.
In the latest Digiday podcast, Bloomberg Media CEO Justin Smith says publishers must face the reality that the digital media businesses are likely to be smaller than once imagined.
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Gaming app publishers have long treated ads as a necessary (and disruptive) evil. To keep users engaged, many publishers and developers are now turning to interactive ad formats that are games in an of themselves. Sponsored by Facebook.
After building itself up largely by acquiring sites aimed at women, Bustle Digital Group is staking the next phase of its growth on tech and news sites.
“If you can entice great talent to come into the industry and develop that type of talent culture and operational excellence, you truly can have an advantage.”
Too many marketers are failing to adjust their video ad frequency — or to search for effective video environments — in ways that actually extend reach. The result is that they're paying much more to reach audiences than they should be.
As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers’ subscription businesses are.
Hyper-targeted ads are legendary for haunting users from page to page, alienating them from brands in the process. In a new marketer's guide, learn how to reach consumers on a personal level without getting creepy.
Media companies trying to figure out what readers will pay for are embracing registration walls, which offer a litmus test for their content while giving the publisher a direct connection to their audiences.
Using AI tools shouldn't mean losing creative and operational control. Download this guide for expert insight into building tech-driven marketing departments without letting the machines take over.
Vodafone said it would buy most of its digital ads itself last year, but only ended up doing so for search and social. Display ads proved to be “far more complicated.”
"If you can entice great talent to come into the industry and develop that type of talent culture and operational excellence, you truly can have an advantage."
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