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This Is Us Went From Being an Abandoned Film Script to a Breakout Hit. Here’s What’s Next Adweek’s Show of the Year reinforces the power of broadcast By Jason Lynch Attending NBCUniversal's upfront presentation last May, four days after NBC had picked up her pilot This Is Us, was a completely new experience for Mandy Moore. "Having been a part of pilot season for a number of years, but never having had a show picked up and actually go to upfronts, I was beyond thrilled....
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Capture, Then Captivate: the Science and Magic Behind Video Ads That Connect More than ever, creativity is currency By Andrew Robertson Consumers like video. Today they have unprecedented opportunities to watch it whenever, wherever and however they want on their own terms of convenience. And they are doing just that. About 50 percent of all network traffic is from video today. By 2021 it will be 75 percent. More 18- to 49-year-olds now visit YouTube on...
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A Triad of TV Giants Wants to Create a New Standard for Targeting. Who Else Will Come on Board? Fox, Turner and Viacom will launch OpenAP during upfronts By Jason Lynch As they head into this year's upfront talks, the ad sales chiefs at Turner, Fox Networks Group and Viacom--Donna Speciale, Joe Marchese and Sean Moran, respectively--will have even more on their plate than usual. In addition to their standard negotiations, they are also working to launch OpenAP, the new audience targeting platform the three companies...
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Infographic: Inside the Modern Wedding, Where 82% of Couples Create a Custom Hashtag Social media is transforming wedding season By Emma Bazilian Late spring is in bloom across the country, bringing with it the unofficial kickoff to wedding season--but if you've logged on to Instagram any time in the past several weeks and been deluged with pictures of smiling brides and grooms, we probably didn't need to tell you that. Social media is becoming an increasingly important...
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Here’s Why These Advertising Giants and Mothers Are Bringing Their Daughters on Stage at Cannes A new perspective on work-life balance By Kristina Monllos Last year for Mother's Day New York Magazine interviewed 11 kids about what it's like to have a mom who is also a boss. Sophie Lefebure, daughter of Pum Lefebure, co-founder and chief creative officer of Washington D.C.-based Design Army, was among the children interviewed. Her answers inspired Goodby Silverstein & Partners chief creative officer...
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Watch Budweiser’s Stirring Tribute to Derek Jeter as the Yankees Retire His Number Long-form spot says 'This Bud's for 2' By Tim Nudd Derek Jeter's retirement from the New York Yankees in 2014 inspired some of the most memorable sports advertising of that year, from Jordan Brand's "Re2pect" campaign to Gatorade's "Made in New York" spot. Now, with the Yankees set to retire Jeter's number 2 this Sunday in the Bronx, it gives marketers another chance to celebrate...
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Mother NY’s New Tool Helps Moms Return to the Workforce Post-Maternity Leave The Pregnancy Pause keeps moms in the game By Katie Richards Mother New York has an idea to make it easier for new mothers returning to the workforce. Because women are only allowed 12 weeks unpaid leave after having a child without penalty and that many women end up leaving their jobs after having kids, Mother wanted to come up with a tool to make it...
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