Increasingly, influencer-led marketing is seen as a key component within the overall marketing mix, and is therefore playing a more central role in advertisers’ strategies.
July 27, 2022
Independent agency Brainlabs' acquisition of influencer marketing agency Fanbytes was the right deal for both parties because it gives them a better shot at growing their influencer marketing briefs -- something neither company would have been able to do alone.
Additional coverage:
As the first day back to in-person work approaches for an advertising agency, Kimeko McCoy, host of new podcast The Return, talks emotions, pandemic safety and more. This week's Digiday+ Future of TV Briefing looks at how platforms like TikTok and Pinterest are providing opportunities for search-oriented video approaches. A new version of KFC's app was developed to help the fast-food chain market to consumers and enhance its brand. This effort is part of an initiative between KFC and Google aimed at making it easier for customers to purchase the chain's products. Chipotle isn't the only brand to either gamify or give away crypto, but it has seen early success with the strategy. Endemic talent management agency Loaded's even-handed, talent-agnostic approach was a major selling point for footwear retailer Journeys as the brand explored potential agencies and partners for its gaming push. Sovrn raises $36 million to fund M&A -- but don't expect horizontal consolidation moves.
Increasingly, influencer-led marketing is seen as a key component within the overall marketing mix, and is therefore playing a more central role in advertisers’ strategies.
A new version of KFC’s app was developed to help it market to consumers and enhance its brand. This effort is part of an initiative between KFC and Google as a part of making it easier for customers to purchase the chain’s products.
Loaded’s even-handed, talent-agnostic approach was a major selling point for Journeys as the brand explored potential agencies and partners for its gaming push.
