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 | Adfreak | May 15, 2017 | | Today's highs and lows of creativity |
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| Wrigley explains why it was taken down By Tim Nudd Skittles has a long and mostly proud history of celebrating anatomical oddities and physical ailments, from the famous "Touch" and "Beard" spots a decade ago to more recent work like "Bleachers." But the brand's Mother's Day ad for 2017, by DDB Chicago, apparently went a little too far, with its dramatization of a mother and... Read more » |
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| It's about 'empowerment and confidence' By David Gianatasio |
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| Promoted Content by Adobe | | Robo-advisors upend the status quo |
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| The only way to hear an Empire of the Sun exclusive By Angela Natividad |
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| Meet Stan, mired in an existential crisis By Gabriel Beltrone |
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| Long-form spot says 'This Bud's for 2' By Tim Nudd Derek Jeter's retirement from the New York Yankees in 2014 inspired some of the most memorable sports advertising of that year, from Jordan Brand's "Re2pect" campaign to Gatorade's "Made in New York" spot. Now, with the Yankees set to retire Jeter's number 2 this Sunday in the Bronx, it gives marketers another chance to celebrate... Read more » |
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| Give Mom some better dialogue this weekend By Tim Nudd If you're Danny McBride's mom, watching Vice Principals on HBO, you've ... gotta be proud? Or are you cringing a little every time he opens his mouth? In a fun Mother's Day ad for the network, agency Mekanism assembled six mothers of HBO stars and had them recite reprehensible lines of dialogue that their offspring... Read more » |
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| Amnesty campaign also tops Design and Cross-Platform By Tim Nudd One of the simplest and most compelling designs of the past year--Ogilvy New York's lifejacket-inspired flag for the 10-athlete Refugee Nation at last summer's Olympics--has been named Best of Show at The One Show for 2017. The campaign, supported by Amnesty International, also included a national anthem and a program to recycle old lifejackets into... Read more » |
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| Featured Jobs | | Talk to Jess, LLC Studio City, California | | The Marketing Division New York City, New York (US) | | AKQA San Francisco, California | | Haymarket Media Group New York City, New York (US) | | Criterion Global | International Media Planning + Buying New York City, New York | | |
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| What better way to confess your love? By Angela Natividad Young love. It's fragrant in the air and in the springtime current of advertising, attacking from all sides like pollen. But where yesterday Mexican telecom Movistar gave us a smartphone-driven cautionary tale, today French grocer Monoprix offers something gentler, if just as improbable. For the client's 85th anniversary, Paris agency Rosapark has released "Label of... Read more » |
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| JWT campaign raises awareness and funds By David Gianatasio It's a sad fact: Many mothers in the world today are really just scared, desperate kids themselves, struggling against impossible odds to grow up healthy and happy along with their children. Save the Children estimates that 2.5 million underage girls give birth against their will each year. And every seven seconds, a girl under 15... Read more » |
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| Y&R's study in deception By Angela Natividad This went places we didn't see coming. For mobile company Movistar, Y&R Mexico created "Love Story," a bittersweet tale of blossoming adolescent romance. (But you know that isn't really true, don't you?) The film starts with a young boy receiving a friend request from a girl. Over time, they get closer. Often it's cute; elsewhere,... Read more » |
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