This week's Marketing Land is brought to you by: Terminus

Whether you’re an ABM expert or just getting started, we have a resource that can help as a starting point or source of inspiration. Since everyone is in different phases of their ABM journey, Terminus put together this comprehensive guide that all revenue teams can keep on-hand.

Need some quick ideas? Or maybe a full step-by-step guide to implementing your first go-to-market campaign? This guide can help with that and much more. It includes:

• Key benefits of adopting an ABM strategy
• Why COVID spurred an even bigger rush to ABM
• The steps you can take to implement a successful ABM strategy
• Account-based marketing KPIs to measure (and those to ignore)
• How to optimize your ABM campaigns for B2B success

Account-based marketing is all about targeted, smart, and efficient revenue growth. It’s about doing more with less during a year when budgets are slashed. And it’s also about providing a personalized buying experience for your customers. 

This Blueprint can help with all of the above. So use it to your advantage and let us know how else we can be a resource for you. We’ll be here rooting for you!