Last week we brought a record number of new customers into my business.
It’s no anomaly either…
Sales have been trending steadily upward for the last four months.
Only problem?
We couldn’t figure out why.
Don’t get me wrong — more sales is obviously a good thing.
But any smart business owner knows that when something is working well…
You want to figure out what it is so you can do MORE of it.
That's why I asked my media buyer if he’d made any big changes.
He hadn’t.
He was still running the same types of ad creatives… with the same budget.
So I figured my copywriters must have taken a course and learned some new copy structure or email sequence that was boosting conversions.
But when I asked them about it…
They had nothing new to report.
Same thing with my LinkedIn, Instagram, and YouTube organic media team…
No fancy new tactics… nothing unusual.
So what the heck was creating this awesome surge of new sales?
I was stumped.
As far as my entire marketing team was concerned…
They’d literally changed nothing at all.
That’s when it finally occurred to me:
Roughly five months ago, we had implemented a new “Market Intel” meeting.
So I looked at the data to see exactly when our sales numbers started to climb up…
And it perfectly matched the timeline of when we first started running these meetings — almost to the day.
I was blown away by how clear the correlation was.
But in hindsight, I really shouldn’t have been.
Because the whole point of this new meeting was for each of our different departments to come together…
And share insights about our clients and the people inquiring about our programs.
Our coaches share the challenges our clients are facing…
And the stories about how they coached them through those challenges to achieve big wins.
Our sales team shares the biggest objections they hear talking to prospective clients…
Plus the main reasons people say they decided to (or decided not to) work with us.
And our marketing team shares their best performing pieces of content…
Everything from Instagram posts with the most engagement, email subject lines with the most opens and clicks, and FB ads that got the most sales.
All that communication between departments…
And total focus on our market and the people we’re trying to help…
Makes it almost IMPOSSIBLE for our whole team not to have a much clearer, better understanding of the people we’re talking to.
The net result?
Our coaches are delivering even better outcomes for our clients and getting more referrals…
Our sales team is having better conversations with prospective clients and enrolling more of them into our programs…
And our marketing team is creating better ads, emails, social posts, and sales pages because they know exactly what language will resonate with our best customers.
This one new weekly meeting has pretty clearly led to a 3X jump in sales.
Looking back it’s easy to see why.
But if you told me beforehand what an impact this extra layer of communication would have… I would’ve been shocked.
Because even when you’ve been playing and winning at the game of business for two decades like I have…
Most entrepreneurs — including me — tend to underestimate how powerful good communication with your team really is.
If you would like an easy-to-follow system that radically improves team communications and leadership within your business…
Then I strongly recommend joining myself and Coach Daniel Woodrum for our special “7-Figure Leadership” LIVE training this coming Thursday.
We’ll be revealing our simple five-step system to explode your business growth by building a team of A-Players…
… EVEN if you struggle with leadership and your communication sucks.
These are the same simple, actionable methods that have already helped DOZENS of our clients scale their businesses to 7 and 8-figures — by ethically leveraging other people’s skills.
Because just like Jim Collins says in his famous book, Good to Great…
The key to taking any business to the next level is getting “the right people on the bus, the right people in the right seats, and the wrong people off the bus.”
But that’s easier said than done.
So this Thursday, we’re going to walk you step-by-step through how to immediately boost team performance inside your business…
And achieve exponentially better results over the weeks and months ahead.
*One other note:
Because this is a more specialized topic and not all of our readers have a team of employees (or any desire to build one)...
We plan to have a smaller group on this session.
Which means there will be far more opportunity for you to ask questions and get individual feedback & attention.
Here’s a quick look at what you’ll get on the call:
- Why 99% of entrepreneurs communication sucks (and how to fix it with three simple strategies even if you’re introverted or hate confrontation)
- How to develop proactive team members who constantly look for ways to grow your business without having to be told (If you’re sick of micromanaging and want to free up more bandwidth then this is a MUST KNOW)
- The “Feedback F.R.E.A.K.” system that drives exponential results by improving employee performance while also making them feel valued & supported
- The fastest, easiest way to earn lasting respect from your team
- How to install a high-performance culture in your business (this alone can make or break your company — especially if you have negative employees that you’re not sure how to deal with)
- 4 “ingredients” every A-Player craves (provide all four of these and you’re almost guaranteed to receive elite performance and unbreakable loyalty in return)
- How the “Structured Randomness” method makes employees LOVE working for you and consistently go above and beyond in their role
- The 30-Day Onboarding Checklist that eliminates drag and gets new hires up & running fast
- Done-for-you templates to run structured meetings, send weekly team emails, and clearly define team member expectations (you can start using these the same day for an instant upgrade to your communication)
- And so much more
By the time we’re finished…
You’ll have everything you need to transform your leadership & communication.
And you’ll start to notice better attitudes, better results, and a better vibe in the air within days — sometimes even after just the first email or meeting where you deploy these strategies.
We’ve gathered our best, most impactful strategies for this training.
And I think it will be extremely helpful for you if…
- You’re maxed out on time & energy and want to leverage the skills of good people to reach the next level
- Your current meetings and management style feel scattered and ineffective
- You DON’T feel leadership comes to you naturally but you understand how important it is
- You know poor communication is costing you money and holding your business back
If any of those sound like you…
Then this training can literally change the trajectory of your entire business and income.
As for the details…
The training will take place this Thursday, March 28th at 11 am ET on Zoom.
It should take us about 2 hours.
But we’ll also be taking plenty of time for Q&A and to give you live feedback, so we don’t mind going a little over.
If you can’t make the call or have to jump off early — no worries…
You’ll get a full recording of the training that you can watch and refer back to anytime you want.
Now for the price…
Normally you would have to pay at least $7,000 for one of our private coaching programs to get access to any of this information…
But that won’t be the case here.
Because this training won’t cost $7,000.
In fact, it won’t even cost $700.
I believe that developing a winning team is the surest way to create a life of wealth & freedom…
So I didn’t want price to be a barrier for anyone.
That’s why instead of charging $7,000… or $700…
This training is just $197.
So for a mere $197, you can join myself and Coach Daniel…
And we’ll guide you through this 7-Figure Leadership System so you can build your own team of high performers.
We can’t wait to show you this.
So if you’re ready for a better team culture and quick boost in performance…
With exponentially greater results and growth over time…
You can head over to the checkout page at the link below to get signed up…
>> Go here to join the 7-Figure Leadership training
Success Loves Speed,
Craig
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