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This Seemingly Lovely Pop Song Is Winning Big at Cannes for Hiding a Terrible Secret Circus Grey Peru's stunning work with Diego Dibos By Tim Nudd CANNES, France--A fascinating, disturbing campaign from Circus Grey Peru has swept gold Lions across three categories here in Cannes this week, and has a good shot at the Grand Prix for Good, by hacking pop music to deliver a bracing message about violence. The agency, on behalf of a nonprofit called Vida Mujer, partnered with... Read more » |
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HP CMO Believes the Ad World Spends Too Much Time Talking About Diversity Instead of Implementing It Company has balanced its leadership teams By Kristina Monllos CANNES, France--The ad world isn't doing enough to improve the diversity of marketing teams and that's something that HP CMO Antonio Lucio wants to change. "If I could point at one thing that is getting in the way of real progress in our industry, it's the lack of diversity," said Lucio during a video interview... Read more » |
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The Daughters of Creative Leaders Explain at Cannes Why They Won’t Pursue Careers In Advertising But their mothers' dedication to work inspires them By Kristina Monllos CANNES, France--It's no secret that advertising can be a grueling job with long hours and impossible deadlines. But how does that world look to the children of creative leaders in the industry who are also mothers? That's what Goodby Silverstein & Partners' CCO Margaret Johnson, Design Army co-founder and CCO Pum Lefebure, and Leo Burnett... Read more » |
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Why the Proof of Performance Is at the Center of Marketing at Mars Global CMO Andrew Clarke also zeros in on purposed-based creative By James Cooper As brands' call for transparency nears a crescendo, Mars global CMO Andrew Clarke is looking for something even more tangible--evidence. For Clarke, as the media and marketing landscape becomes increasing crowded with messaging, having that proof of performance, as well as concept, has become the corner stone of the Mars branding architecture that also helps... Read more » |
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U.S. Open Golf Sponsors Dominated Spending on New Ad Placement Last Week Advertisers spent $35 million on placement for new ads during the tournament. By Erik Oster The U.S. Open golf championship truly drove ad spending on new broadcast spots last week. Not only was the broadcast the top destination for new ads, but Kantar Media's list of the top five spenders on national broadcast placement for new creative includes four U.S. Open sponsors and the USGA, which stages the tournament. Spending... Read more » |
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Snap Spectacles Win 3 Golds at Cannes for Their ‘Functional, Beautiful’ Design All eyes are on Snapchat at this year's festival By David Griner CANNES, France--Snapchat, already one of the most visible brands at this year's Cannes Lions thanks to its towering Ferris wheel at the festival's entrance, is also catching the eye of jurors for the design of its Snap Spectacles. The wearable today won three gold Lions, with two in Product Design and one in Design. It... Read more » |
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Oddly Shaped Soccer Fields Earn Thailand Its First Grand Prix, in Design AP Thailand and CJ Worx win big at Cannes By Katie Richards CANNES, France--Thailand won its first Grand Prix award ever tonight, thanks to a campaign from property development company AP Thailand and digital ad agency CJ Worx. The campaign is called "The Unusual Football Field" and the idea is simple. In the heavily populated district of Khlong Toei in Bangkok, the agency took any empty spaces,... Read more » |
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