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| A special edition of the agency's Backslash series By Patrick Coffee Conversations about diversity in the ad industry have never been more prevalent. Over the past year alone, clients like General Mills, Verizon, HP and Airbnb have called for more women and people of color not only within agencies themselves but on the panels that give them awards every summer at a certain seaside resort in... Read more » |
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| Campaign includes films focused on women in STEM By Katie Richards |
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| Should Trump read between the lines? By David Gianatasio |
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| Droga5 idea comes to life via the Shoe Surgeon By Tim Nudd |
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| Veteran Paul Corrigan will head up design unit By Patrick Coffee Barkley has promoted Katy Hornaday to the role of executive creative director. She will lead the independent agency's creative department and report to CEO Jeff King, effective immediately. In a separate move, Barkley also named agency veteran Paul Corrigan as the executive director of its design division, Blacktop. "Katy is the ideal creative leader to... Read more » |
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| Simplicity and the 'Four Ts' will help them evolve By Lesley Klein The advertising industry has never been hit as hard as it's being hit today. It's facing economic, technological and even geopolitical disruption across the board. Add the complicating factors and steep learning curves around new tech-driven touch points--artificial intelligence, augmented reality, virtual reality, voice command, chatbots--and you can see why marketers are scrambling for footing... Read more » |
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| The Electric Factory Group loves to innovate, no matter the medium By Kristina Monllos The Electric Factory Group co-founder and CCO Juan Ciapessoni will tell you that you can disrupt any medium, even a traditionally static one like out-of-home posters. "All that matters is the idea, the craft and the innovation applied to the medium," explained Ciapessoni. It's not surprising that he'd point to posters: Recently the 15-year-old Montevideo,... Read more » |
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| Featured Jobs | | Global Traveler International Newtown, PA - Bucks Co | | OZY Media Mountain View, California (US) | | W&P Design Brooklyn, NY | | Portrait Publications Seattle / Bellevue | | Today's Homeowner Media Los Angeles, California | | |
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| The double-decker sandwich that fueled the fast-food industry By Robert Klara Jim Delligatti was frustrated. It was 1967, and Delligatti had been running a McDonald's franchise for eight years. His market was Pittsburgh, and his bread-and-butter customers--men trudging to and from the steel mills--brought huge appetites in the door. But all Delligatti had for them was a regular cheeseburger. That's when he decided to experiment a... Read more » |
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| And of course a new beverage By Kristina Monllos Best Damn Brewing Co. is looking to be the go-to brand for fans of hard sodas and fruit brews and really any flavor bored alcohol consumers might want. To get that message out, the brand, which is owned by Anheuser Busch InBev, tapped creative shop Droga5. On March 6, the company will launch its latest... Read more » |
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| Ad agencies are scouting in Spain for innovation By Marty Swant BARCELONA, Spain--As ad agencies increasingly buy or invest in the latest emerging tech, one is hosting its own pitch competition from within its organization to find ideas worth investing in and that it can use in campaigns by the end of the year. Today, during Mobile World Congress, WPP-owned agency Kinetic is holding a contest... Read more » |
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