Do you ever have so much cash popping out of your wallet that you just have no clue what to do with it all? Well if you are one of those lucky few, the National Retail Federation has a solution for you. In the ad, done in the style of an OxiClean infomercial, NRF addresses...
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Brand Marketing Daily
March 02, 2017
National Retail Federation weighs in
By Katie Richards
Do you ever have so much cash popping out of your wallet that you just have no clue what to do with it all? Well if you are one of those lucky few, the National Retail Federation has a solution for you. In the ad, done in the style of an OxiClean infomercial, NRF addresses...
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A post worthy of @NihilistArbys
By David Griner
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The tourism spot celebrates the LGBTQ community
By Katie Richards
Droga5 idea comes to life via the Shoe Surgeon
By Tim Nudd
Should Trump read between the lines?
By David Gianatasio
Hey, Big Brother, Zachary Quinto is watching you. During Sunday's Academy Awards telecast, the Star Trek actor appeared in a stark black-and-white commercial for Amazon's Audible audio-book service, reading a passage from George Orwell's 1984. "If he were allowed contact with foreigners, he would discover that they are creatures similar to himself, and that most...
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Campaign includes films focused on women in STEM
By Katie Richards
For the month of March, which also happens to be Women's History Month, Brawny is celebrating women by replacing the Brawny Man on its packaging with a Brawny Woman. The campaign, #StrengthHasNoGender, also includes a series of short films featuring a number of inspiring women in the STEM fields and an anthem video featuring trailblazers...
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Madwell to promote world's largest competitive foot race
By Patrick Coffee
The world's largest organized foot race has picked a new marketing partner. Brooklyn-based indie agency Madwell won a 10-shop bid to become agency of record for TCS New York City Marathon, which is sponsored by Tata Consultancy Services and organized by New York Road Runners. "We chose Madwell for their big, creative ideas that brought...
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Campaign celebrates screenwriting
By Christine Birkner
It sounds trite, but it's true: You can't have a great movie, or a great marketing campaign, without a great story, and that begins with the words on the page. Autograph Collection Hotels is celebrating screenwriting and screenwriters in its new video series with The Black List, a survey of Hollywood industry professionals that's influential...
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The double-decker sandwich that fueled the fast-food industry
By Robert Klara
Jim Delligatti was frustrated. It was 1967, and Delligatti had been running a McDonald's franchise for eight years. His market was Pittsburgh, and his bread-and-butter customers--men trudging to and from the steel mills--brought huge appetites in the door. But all Delligatti had for them was a regular cheeseburger. That's when he decided to experiment a...
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And of course a new beverage
By Kristina Monllos
Best Damn Brewing Co. is looking to be the go-to brand for fans of hard sodas and fruit brews and really any flavor bored alcohol consumers might want. To get that message out, the brand, which is owned by Anheuser Busch InBev, tapped creative shop Droga5. On March 6, the company will launch its latest...
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