Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications.
| Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications. Additional coverage: To sell its retail media network to advertisers, Walmart Connect placed its bet on Rich Lehrfeld, svp and general manager of Walmart Connect. Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce. The latest version of Adelaide's AU attention metric was developed in partnership with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week. More in this Digiday+ Marketing Briefing. Other things to know about Attend the Digiday Programmatic Marketing Summit, December 3-5 in Nashville, for the opportunity to network with programmatic leaders from VaynerMedia, OMD and more through one-on-one meetings and more. Secure your passes now. Using AI to analyze vast amounts of first- and second-party data in real-time uncovers patterns and optimizes targeting strategies, leading to more personalized ads, better performance and, ultimately, higher ROI. Sponsored by Yahoo. For enterprise and mid-market companies, proving ROI is essential. This benchmark report provides industry-specific insights crucial to maximizing returns. Sponsored by Klaviyo. | | |
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