 | | Comms pros looking to evolve and get results to prove their efforts are an investment are turning to the PESO Model. This Thursday, join bestselling author and internationally acclaimed keynote speaker Gini Dietrich for an in-depth look at her model–a framework that integrates paid, earned, shared and owned media into a powerful content marketing flywheel. | | | | The top 7 things you’ll discover by attending: | - What the PESO model is: A practical template to tailor to your needs
- How to use paid media like ads and sponsored content to drive demand
- How to score more earned media coverage and measure PR’s true value
- How to create shared social media that drives conversations and ROI
- How to produce owned media content like videos, blogs and e-books
- The big bounce: How to skyrocket your SEO with PESO
- How to track, monitor and measure ROI for your PESO efforts
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Gini Dietrich Creator of the PESO Model Founder and CEO Arment Dietrich | 
Nicole Moreo Senior Vice President, Analytics Ketchum | 
Sukhi Sahni Senior Vice President, Head of Brand Communications Wells Fargo |
| | Prepare to Integrate PESO into your Communications Plan and Garner Measurable Results. | Register now for this can’t-miss webinar on
Thursday, August 12, 2021. | | Questions? Contact Lisa Wetherald, marketing manager, at lisaw@ragan.com. | | P.S. Does your company have a professional development fund or offer reimbursement? This is a perfect opportunity to utilize those extra employee benefits and expand your skillset. | | Interested in other Ragan events? Click here to view all our webinars, workshops and more. |
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