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Jornal Nacional is the flagship program of Brazil's Globo TV By Chris Ariens RIO DE JANEIRO--There aren't many TV shows that command half of the available audience. But Globo TV's national newscast, Jornal Nacional, can draw that level of viewership on any given night, which it did the night of Aug. 21 when we toured the new studio and newsroom of the 48-year-old program. Forty-nine million Brazilians watched... Read more » |
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Theorist Media founders teach brands how to make the most out of videos By Sami Main |
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Brazil's Globo Studios relies on focus groups to shape its telenovelas By Chris Ariens |
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Disjointed uses mostly fake brands to satirize various commercial genres By Jason Lynch |
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1.2 million more households will have access than last year By Jason Lynch There will be more TV content than ever before as the 2017-18 season begins next year, and, according to Nielsen, more U.S. households than ever before to watch it. Nielsen announced today that has updated its national television household universe estimates for the new season, which kicks off on Thursday, Sept. 21. The company estimates... Read more » |
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