|
| |
|
|
Ad of the Day: This Up-and-Coming Beer Brand Got Its First Ad Just Right House Beer's debut goes down easy By Tim Nudd Beer brands tend to get wound up in knots trying to communicate their essence. But not House Beer. From its very name down to the aesthetic of its debut commercial, the Venice, Calif.-based brand sticks with ...
Read more » |
|
| |
|
| |
|
| |
|
Forevermark Highlights African Communities in New Spots for Conflict-Free Diamonds Launches content partnership with AFAR By Christine Birkner Over the last decade, the Western world learned about the dark side of the diamond industry: so-called conflict, or blood, diamonds produced in Africa that were illegally traded to fund conflict in war-torn areas, or ...
Read more » |
|
Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth Creatives are shifting to makers By Angela Natividad In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business invention ...
Read more » |
|
7 Intriguing Digital Marketing Stats From the Past Week Including Instagram and WeChat's latest numbers By Christopher Heine >From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye:
Read more » |
|
| |
|
NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra Videos will run on social pages and Vox Media properties By Jason Lynch NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first major partnership, ...
Read more » |
|
As Publisher Reach on Facebook Goes Down, Video Is Going Way Up SocialFlow data shows surprising growth By Marty Swant Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up.
Read more » |
|
MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles Media business pegged around $50 million By Noreen O'Leary MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products.
Read more » |
|
| |
|
