"Brands will forgive YouTube and move on": YouTube is entangled in another ad scandal, but ad buyers say brands won't reduce their spending on the platform.
Amazon is turning to publisher partners more than ever to realize its media ambitions, but they're wary of working with the e-commerce giant.
BMW has overhauled its global site, replacing the product photos and car configurators common on most car brands' sites with magazine-like content. In addition to an SEO play, the redesign is part of an effort to develop an authoritative editorial voice for BMW.
Barstool Sports held a 20 percent-off sale on its merchandise throughout the weekend of Black Friday and received more than 35,000 orders, up from about 20,000 orders during last year's Black Friday event.
The growth of mobile is making cookie-based targeting increasingly obsolete. Here's a breakdown of how marketers are preparing for a post-cookie digital media world.
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