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| Don't believe it? Test her on Sept. 6 By Angela Natividad Ikea's always found clever ways to bring its yearly print catalog to the fore. It's invaded Instagram with print-inspired design, transformed background models into delusional fame seekers and even been pitched as a gadget you can "download from your mailbox." But the 2018 edition is breaking all those sleepy molds. Meet Yanjaa Wintersoul, the first-ever... Read more » |
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| Contest campaign fills the gap as the account shifts agencies By Erik Oster |
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| 70 hardy souls reached 37.5 Technology's activation By T.L. Stanley |
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| It's a fast-food severance package of sorts By Kristina Monllos |
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| The company’s latest in a long string of sports-themed spots By Robert Klara If there's one team in professional sports that doesn't have to bother promoting itself, it's the New York Yankees. The 114-year-old club is the best known in baseball. Fame can cut both ways, of course, as recent polls have crowned the Yankees as both America's favorite team and its most hated, the latter presumably because... Read more » |
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