Plus, TikTok survives the latest court ruling
| | | | | First Things First | | September 28, 2020 | By Jameson Fleming |
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| Judge Allows Downloads of TikTok to Continue, Halting Trump's App Store Ban | |
Hours before a ban on new TikTok downloads was set to take place, a federal judge granted an injunction. Here's what's next in the TikTok/President Trump saga: - TikTok now has more time to prepare to spin off into a new company before the government's next Nov. 12 deadline.
- The judge's opinion will be released today. It was delayed so that both parties could redact any sensitive info.
- The judge only ruled on the download ban. The rest of the order is still slated to go into effect Nov. 12.
Read more: TikTok lawyers explained their side of the lawsuit. | |
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| This Startup Uses Deepfake Tech to Let Brands Create Video Sales Pitches at Scale | |
The technology now exists to send all of your customers personalized sales pitch...videos. Using deepfake tech, real people and a script, marketers could reach their entire email list with specific videos targeted to individualized users. Will it work? Bangalore-based Rephrase.ai says the videos have doubled clickthrough rates for marketing campaigns. Watch it in action: See how the videos work here. Correction: In Friday's First Things First, we incorrectly stated that P&G is pulling out of the TV Upfronts. P&G is instead planning to negotiate directly with networks whenever possible. | | | |
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