Each year, Adweek reveals the most indispensable execs from media, marketing and tech companies. This year's list features some well-known stars in the industry like Target's Rick Gomez, ViacomCBS' Jo Ann Ross and Disney's Rita Ferro. However, the Adweek 50 also contains breakout stars with long lists of accomplishments like Walmart's Suresh Kumar, who oversaw the deployment of 130 new features during the pandemic, and JiYoung Kim, who joined Carat earlier this year and helped the media agency build multiple tools that proved invaluable to clients during the Covid-19 crisis.

Read the list: Check out some of the most notable accomplishments by this year's class of star executives.

Also in this week's issue of Adweek:

• Our cover star is new Hulu president Kelly Campbell. Our story takes a detailed look at how Hulu created a game plan for success as consumers stayed home this year.
• There's a huge demand for sports content now that all the major sports are back in action. Here's how MVPDs like Hulu and YouTubeTV are strategizing around that content.
• Infographic: Moms are watching local TV for updates. Here's what advertisers need to know.

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Hours before a ban on new TikTok downloads was set to take place, a federal judge granted an injunction. Here's what's next in the TikTok/President Trump saga:

• TikTok now has more time to prepare to spin off into a new company before the government's next Nov. 12 deadline.
• The judge's opinion will be released today. It was delayed so that both parties could redact any sensitive info.
• The judge only ruled on the download ban. The rest of the order is still slated to go into effect Nov. 12.

Read more: TikTok lawyers explained their side of the lawsuit.

Holiday shopping will look decidedly different this year as retailers shift plans to accommodate shoppers who will a) shop virtually this year and b) shop on a budget because of the economy. So what does that mean? Here's a few impacts:

• Black Friday and Cyber Monday? Less meaningful. Not meaningless, just not as important.
• The shopping season will begin as early as 10/10 thanks to a new shopping holiday.
• Amazon's Prime Day is now in the holiday shopping season.

Keep reading: Here's everything marketers need to know about the holiday shopping season.

The technology now exists to send all of your customers personalized sales pitch...videos. Using deepfake tech, real people and a script, marketers could reach their entire email list with specific videos targeted to individualized users. Will it work? Bangalore-based Rephrase.ai says the videos have doubled clickthrough rates for marketing campaigns.

Watch it in action: See how the videos work here.

Correction: In Friday's First Things First, we incorrectly stated that P&G is pulling out of the TV Upfronts. P&G is instead planning to negotiate directly with networks whenever possible.

Cerveza Patagonia will send saplings to customers through 'Tree Protection Program.'

Join Adweek tomorrow for Purpose-Driven Marketing, a live virtual summit, to discuss authentic brand purpose and hear insights from top marketers on navigating these uncertain times. Register now.

The country's hospitality sector has lost nearly $1.2 billion in revenue amid the pandemic.

The newsletter's gone domestic, despite fewer 'eye-popping' deals.

Ad spend dropped 48% during Q2.

The luxury retailer's restructuring bolsters efforts prior to Covid-19.

As streamer's struggles continue, experts suggest how it could turn itself around.

A long history of environmental activism exemplifies purpose-driven marketing.