Threads launched two weeks ago, but user sign-ups, engagement and search trends have taken a dip. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Since Threads launched two weeks ago, user sign-ups, engagement and search trends have taken a dip. | | |
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howdy! | | | | | Some sports publishers are seeing more ad revenue come in for their FIFA Women’s World Cup coverage compared to the men’s tournament last year. | | |
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| | | | | Because the traditional marketing and sales funnel no longer accounts for how consumers move between channels, marketers are shifting to more flexible approaches and delivering seamless, cohesive experiences. | | |
howdy! | | | | | After 20 years in the advertising industry, here’s why Google’s head of ad tools in the Americas isn’t afraid of change. | | |
| | | | | Register for this webinar on July 26 at 10 a.m. ET to learn about the future of first-party data, emerging trends and the opportunities that lie ahead for publishers, as well as the valuable lessons gained from The Independent’s journey toward becoming a first-party data-only publisher. | | |
howdy! | | | | | Amazon Prime Day was a bright spot for commerce publishers this year, thanks in part to a focus on known users. | | |
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| | | | | According to Wunderkind’s 2023 consumer spending report, the most powerful driver of brand perception is the brand website (46%). | | |
howdy! | | | | | In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released report on how concerned brands are (or aren’t) about the death of the third-party cookie. | | |
howdy! | | | | | On the surface, MFAs don’t sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause? It turns out, a lot. | | |
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