Three A/B testing tactics to improve your conversion rate

Happy Friday!

Today we have a compilation of case studies published by Conversion Fanatics, which show how A/B testing can increase your conversion rate and revenue, leading to ecommerce success.

A key takeaway from the various case studies is that mobile optimization can impact your success across all stages of the funnel. From new visitors who want to browse through your products through their phone to returning customers who want to purchase their favorite items as fast as possible.

Also, we look at how the adoption of e-learning requires a new approach to properly nurture leads in today’s world of limited data.

To some, marketing and e-learning are put into two separate buckets. But an integrated marketing and communications approach is useful for organizations that are interested in adopting e-learning that utilizes AI.

AI in Matrch Survey

Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack.

But is the martech community utilizing this tech to it’s fullest potential?

Complete this survey and see how you compare with others in the industry. Your answers will be treated confidentially.