Good morning!

MODCo Media’s Erik Dochtermann and MiQ’s Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along with the real deal opportunities for realistic success across three major areas: video, audio, and data.

The duo say that, instead of fixating on a dashboard that doesn’t change much beyond small standard deviations, advertisers should be using data and technology to engage in conversations at a business consulting level, determining how the data they have can be connected directly to business outcomes and used to test new approaches.

Also, want to improve your brand’s CX? Then data democratization is your answer.

CMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterprise – to drive personalization and entirely new ways to serve consumers.

Also ICYMI:

• A new study by LiveIntent, the people-based marketing platform, found that 85% of marketers are concerned with rising Facebook (FB) CPMs and 35% have shifted spend from FB due to growing costs.
• Marketing tech group You & Mr Jones has raised $200 million Series B funding and has been valued at $1.3 billion.
• 18-24-year-olds (44%) Brits are more likely to be influenced to buy a product or service online if they’re given a personalized offer, compared to those aged over 55 (24%), a YouGov and customer experience optimization specialist, Boostify research has revealed.
• Due to security getting more complex via machine learning, AI and blockchain, fraudsters may move to more low-tech methods in the future, says GlobalData.
• Tech software company VividQ, which specializes in 3D holography, has announced a second closing of its seed funding round. The firm has raised an additional £2.4m from FluxUnit – OSRAM Ventures, the University of Tokyo Edge Capital (UTEC) and existing angel investors.