Easy to Use
Your website needs to be uncomplicated and simple.
This does not mean it needs to be small or shallow. You can have loads of pages hidden behind a simple website.
Four Basic Essential Tabs
- About You or Bio
- Gallery or Shop Now or Buy My Art with eCommerce
- Blog or Latest News
- Contact Me
1. About You
This can be the most important part. This is where you share your story. You allow the readers to learn more about you and discover ways they can connect with you.
| Remember most people buy because they know like and trust the seller.
- Include a photo of you at your easel or doing your work.
- This is also where you embed you Colour in Your life show.
- List your experience and major achievements and wins.
- Learn More- Add a link to your LinkedIn page where you have your art career set out clearly and chronologically so that those who wish to learn more about you can.
2. Gallery Tab or "Buy My Art"
Organise
From this tab you can have your art divided into as many different categories or series as you like. eg. Beach scenes, water colours, prints.
Smart Tip
If you have artwork that you have sold, keep it visible on your site, with the selling price and a sold sticker. In the caption include: "like this piece? Contact me for a commission."
Images
Ensure your art images are of the best quality possible.
Include 3 - 4 kinds of images in each shop item.
- Complete Picture
- Artwork in Situ
- Close up of Canvas to See Materials
- Other Relevant Details
3. Blog
This is the most active part of your website. You add to your blog every time something interesting happens in your art business world. Perhaps you've started a new painting. Or won a prize. Or had your artwork purchased by someone exciting. Or you're going on an art retreat. There are so many different reasons to write a blog.
The purpose of the blog is to keep your fans up-to-date with what you're doing. The more they know about you, the more they will trust you, like you and therefore be more likely to buy your art.
A good blog can be connected directly with your Facebook page or your newsletter. So essentially what you write on your blog can be used many different place by simply cutting and pasting the link. Put the link in your Facebook post and ideally you can see the image associated with the blog post and the title and some text.
A great habit to get into is writing your blog regularly. The search engine like new content and so do the customers.
4. Contact Me
On your "contact me" page put a friendly photo of you and the ways to wish to be contacted. You may like to embed a contact me form into your site or risk spam by writing your email address in full.
If you wish to be contacted by phone ensure you include it.
Also, add all the other ways they can contact you. i.e through your facebook, WhatsApp etc.
| Make it easy for the customer to reach out to you.
