Three sure-fire ways to use machine learning for improved personalization As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tech for improved personalization.
ClickZ Daily: December 12, 2019 |
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| As personalization is predictive, machine learning has started playing a central role. Today we have Nature Torch’s John Ejiofor who gives three ways to utilize the tech for improved personalization. With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. Gartner’s “Magic Quadrant for Personalization Engines” 2019 report shows that personalization engine adoption is up 28% since 2016. Also, Localytics’ Brian Johnson details how retail apps must engage further to keep pace during the holiday shopping season. Apps in general enjoy over 56 minutes of time spent in the app aggregated over the month per user whereas retail apps fall short of 30 minutes. By bypassing the irrelevant content and pushing just their interests and necessities, brands can see high engagement and less risk of silencing your messaging. Also ICYMI: SaaS company Acquia to acquire customer data platform AgilOne, to deliver more powerful customer experiences based on AI. Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients. Kantar and IRI joined forces to launch closed-loop solution for CPG campaign performance optimization. Pepperjam, an affiliate marketing technology and services provider, announced that advertiser spend on its Ascend™ platform increased 21% YoY in the first half of 2019. Adobe buys Oculus Medium from Facebook to accelerate its 3D and immersive offerings. TapClicks announced that they have hired a new senior vice president of global sales, Michael Rosner. One of higher education’s largest managed technology services provider, Apogee appointed Teresa de Onís as their new VP of marketing. |
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AI John Ejiofor As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tech for improved personalization. |
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Data-Driven Marketing Brian Johnson With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read more |
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| Actionable Analysis Barry Levine Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read more |
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| Digital Marketing Helen Aboagye As video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their customers’ lives and deliver messages that speak to them to win attention. Read more |
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| Data & Analytics Jacqueline Dooley Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. Read more |
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| AI Tim Jobling Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in place to enable this revolution. Read more |
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