Consumers seek nutritional benefits in their everyday diet. Top wellness benefits consumers are most interested in include immune support, brain health, memory support and high protein1. More than 1,200 new products in the global bakery category have included a wellness/active health claim since 2017 2, annually. And plant-based baked goods remain popular after realizing a 54% growth in bakery with plant-based, premium and indulgent claims over a four-year period 3.
Give bakery a premium or nutritional boost to become better-for-you and permissibly indulgent! Balchem can help translate how these trends impact consumer behavior and preferences so you can further your ingenuity in baked goods.
1Balchem Proprietary 2022 Attitude & Usage Study: Consumers Redefined Path to Wellness 2Nielsen xAOC data for the 52-week period ending 18-June-2022 for or the baked goods categories combined 3Innova Database, Food Ingredients First, I.T.S, Innova Trends Survey 2021 (average of UK, US, Spain, France, Brazil, India, Germany, Mexico, China, Indonesia and Canada) Why Plant-based Foods Are the Hot New Dietary Trend of 2022 | 
