Learn what strategic capabilities retailers should invest in -
73 percent of advertisers anticipate spending more on retail media networks in the next 12 months, according to McKinsey.

The landscape of retail media is rapidly evolving and becoming increasingly crowded. A survey conducted with Association of National Advertisers members in the US revealed a notable trend: Over half of these members are now utilizing five or more retail media networks (RMNs). Brands are seeking simplicity in their media strategies, not added complexity.

Download this eBook, compliments of TransUnion, to help you boost the value of your RMN and explore new opportunities. Find out how to:

  • Navigate the expanding landscape of retail media
  • Address common challenges faced by RMNs
  • Implement effective solutions for audience targeting and brand partnerships
  • Enhance shopper insights for improved campaign performance

Get the eBook today.

Download Now

Enjoy!
eMarketer Editors

 


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