OCTOBER 22, 2018

Hey there. Welcome to the Wards Dealer 5 for Monday, Oct. 22. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Three ways to energize dealerships, according to Wards Industry Voices contributor Aaron Krane.

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What makes Millennials pull the car-purchase trigger? What's important to truck buyers? How do Hispanics prefer to get car-shopping information? Madison Gross shares CarGurus’ research on these matters during a Wards webinar. It's Thursday, Oct. 25. Join us. No charge. Register here.

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Manage compliance with confidence with the new 2018 Dealertrack Compliance Guide
It’s the industry’s unrivaled reference on all things F&I Compliance, including:
• New federal laws and regulations
• How to avoid issues with the CFPB and FTC
• Recommended practices for data safeguards and identity theft protection
• Compliance management tips
Order your copy today or register for immediate access to a digital copy now.

Check out Wards 10 Best UX quick hit list.

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VIN-Specific Marketing – It’s More Than Just Landing on the VDP
What is VIN-specific marketing? LotLinx GM of Product and Technology Lance Schafer gives dealers advice on how to identify real VIN-specific capabilities. Learn more!

Car shoppers are financing more at the mid-way point of 2018 compared with the record-setting sales in 2016, according to a trend report by Equifax.

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And now for the latest dealer-oriented broadcast from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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