Happy Wednesday!

Today we have three ways to use predictive analytics to grow your business. Chief Outsiders’ CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business.

Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling then helps the sales team focus on the most probable customers to buy/close the deals. And both of these together help finance understand the CLV and educate the whole organization on the acceptable customer acquisition cost to drive the targeted ROI.

We also have Adthena’s CMO Search Intelligence Brief. Retailers went toe-to-toe with banks as Adthena’s Search Intelligence Index ranked SEM performance for companies across the credit card search landscape.

Also ICYMI:

• Revenue from IoT related services will total $96bn in APAC by 2023, according to GlobalData’s research.
• Experian has announced a new solution aimed to help marketers connect online and offline attributes and better understand their target audiences.
• Sprinklr, the world’s first unified front office for modern channels, announced that it has acquired Nanigans’ social advertising business.