"We're trending!" High above the New York skyline, on the 36th floor of the World Trade Center, a team of roughly 40 brand marketers, agency executives, public relations folks and lawyers huddled around one big-screen television to watch their work get beamed to 100 million people. A second monitor showed TweetDeck, with tweets going by...
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February 06, 2018
Digital & Tech Daily
Today's top news for digital marketers
Tide’s Spotless Super Bowl Campaign, as Seen From Inside the Brand’s War Room
Inside The New York Times’ Winter Olympics AR Experience
Promoted Content by Major League Gaming
Esports Is Ready for Prime Time—and Deep Brand Integration
What do HP, Intel, T-Mobile, Mondelez and Toyota know that you don’t?
Twitter Rewards Brands That Devoted Some Super Bowl Marketing Effort to the Platform
What Drove Discussion During Super Bowl LII on Twitter, Facebook, YouTube?
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