Most marketing initiatives require we employ multiple tools to achieve our objectives. We may write copy in Word, use a graphics program to create the illustrations, and desktop publishing software to bring it all together into a single asset. This asset goes into the marketing automation platform, which integrates with the content management system and other tools that drive traffic to that piece of gated content.

How are savvy marketers tying all this together? Marketing work management tools.

MarTech's "Enterprise Marketing Work Management Platforms: A Marketer's Guide" report examines the market for marketing work management tools and what you should expect when implementing this software into your business.

Included in the report are profiles of marketing work management vendors, capabilities comparisons and recommended steps for evaluating and purchasing.