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- While AI might help a brand identify trends and audience preferences, emotional analysis of the end-consumer captures those subtle, nuanced feelings that resonate on a deeper, more meaningful human level. Sponsored by Nexxen.
- Marketers must balance brand awareness and conversions, but siloed campaigns create inefficiencies. New technology provides additional visibility across the funnel for improved optimization and attribution. Sponsored by Vistar Media.
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| Top Stories |  | | Ivy Liu |
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| | | | | Advertisers are split on whether to double down or cash out — but enough have walked away to affect CPMs. | | |
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howdy! | | | | | One quarter, you’re the king of the open internet; the next, you’re fending off existential doubts. The Trade Desk is learning this the hard way. | | |
| | | | | The magic of creator partnerships is in the mid-funnel, which has been historically misunderstood and overlooked. Innovations like brand lift, however, make this part of the funnel easier to access and understand. | | |
howdy! | | | | | Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful. | | |
| | | | | Full-service strategic agency, Cayenne Creative needed to ramp up digital campaigns but building an in-house department was too expensive and outsourcing too risky. The in-between solution reduced business costs, tripled growth and grew its client list. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services. | | |
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| | | | | According to a new Digiday and Clinch survey, 88% of respondents serve ads on Google Ads, closely followed by social platforms, such as Facebook, TikTok and YouTube (each at 86%). | | |
howdy! | | | | | Investment in Google’s privacy sandbox has stalled as the industry waits on further clarification around Chrome’s third-party cookie policy. | | |
howdy! | | | | | Platform executives say they’re still refining products to make shopping while watching as seamless as hitting the share button. | | |
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