The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely. Additional coverage: - When it comes to creator funds, what was conceived as a way to unify platforms and their creators has also been a source of friction.
- YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success.
- L'Oreal is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines.
- Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens.
- At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
- Our most read story this week: The speed and scale of layoffs at platforms like Meta, Snapchat and Twitter only compound the problem of marketers feeling neglected by the social media giants.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely. | | |
|
howdy! | | | | | Creator funds have almost been like a stepping stone before a more permanent solution is either considered or put into place. | | |
| | | | | Brands are creating interactive video ads that are increasingly personalized and relevant — ultimately driving conversions and revenue. | | |
| Advertisement |  | | |
howdy! | | | | | YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success. | | |
| | | | | Brands, we want to know why you’re outsourcing content this year if you are at all. What consumer-facing formats on your owned-and-operated channels do you outsource the most and what are your goals when doing so? Let us know in this survey and we’ll send you a $5 gift card. | | |
howdy! | | | | | The beauty behemoth is turning to in-house teams to accelerate content production that taps into trends within days, rather than the weeks or months of traditional marketing and advertising timelines. | | |
| Advertisement |  | | |
| | | | | With more than just Google’s cookie on the Alphabet giant’s chopping block, marketers must either migrate from UA to Google Analytics 4 or another analytics solution. | | |
howdy! | | | | | Pringles is turning to social media — particularly Instagram — to leverage some of the college athletes playing in the March Madness basketball tournament, with the goal of reaching college basketball fans on second screens. | | |
howdy! | | | | | At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth. | | |
|
