TikTok continues to be a brand marketer darling despite its geopolitical dramas TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and worrisome content. Yet none of it seems to matter to marketers who can’t get enough of TikTok — or its users. Additional coverage: - In this third installment of a research series on emerging technologies, Digiday+ Research looks at how publishers are — and aren't — using natural language processing and data-driven personalization.
- A year after The Washington Post debuted a short newsletter (also available in audio form) called “The 7,” the publication is expanding the franchise with a podcast format this fall and a more specific, local version for people in the Washington, D.C, Maryland and Virginia area.
- NYGuild's president Susan DeCarava shares how union workers are using community to create change in media.
- Many are adopting pragmatic tactics in order to avoid an all-out disaster come 2024 with the rise of second-party data as an offshoot. But use of second-party data is complicated.
- Rather than concentrating on a single Black Friday weekend, DTC brands are joining the ranks of major retailers to tout holiday sales earlier this season. More in this Digiday+ Marketing Briefing.
- Rest of World, a nonprofit newsroom covering global tech stories, now has its first editor-in-chief. Here’s a look at the business strategy.
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| Top Stories |  | | Ivy Liu |
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| | | | | The tensions over the app haven’t boiled over enough for marketers to steer clear of it, that’s for sure. | | |
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howdy! | | | | | In this third installment of a research series on emerging technologies, Digiday+ Research looks at how publishers are — and aren’t — using NLP and data-driven personalization. | | |
| | | | | Register for this webinar on October 18 at 1 p.m. EDT to learn more about how marketers can achieve measurement confidence as they navigate numerous economic uncertainties. | | |
| Advertisement |  | | |
howdy! | | | | | The Washington Post has a new, local version of “The 7” for people in the DMV area. A podcast based on the flagship briefing is coming later this fall. | | |
| | | | | With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. | | |
howdy! | | | | | NYGuild’s president Susan DeCarava shares how union workers are using community to make change within media. | | |
| Advertisement |  | | |
| | | | | Publishers are using A/B testing methodologies to boost conversions through incremental improvement. | | |
howdy! | | | | | Many are adopting pragmatic tactics in order to avoid an all-out disaster come 2024 with the rise of second-party data as an offshoot. But use of second-party data is complicated. | | |
howdy! | | | | | Rather than concentrating on a single weekend — especially one with a fraught history for many ad buyers on which Facebook’s ads manager would often have issues around Black Friday and Cyber Monday — DTC brands are joining the ranks of major retailers to tout holiday sales earlier this season. | | |
| | | | | NYGuild's president Susan DeCarava shares how union workers are using community to make change within media. |
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