Bigger may not always be better, at least when it comes to marketers trying to use TikTok creators to empower their brands. A new study of TikTok found that the creators with the biggest followings didn’t necessarily deliver the best attention and engagement for brands. Read more below. - Brands that worked with creators in with mid-tier (11 million) and lower (540,000) follower counts received the best levels of attention, as opposed to the creators with the largest followings.
- Marketers and agency execs say that the impact of supply chain issues is already palpable and is making them rethink how much they are advertising now as well as retooling upcoming holiday plans. More in this week’s Digiday+ Marketing Briefing.
- Professionals who are COVID long-haulers, have had to radically adjust their working schedules to cope with symptoms.
- Dow Jones is adding Barron's, MarketWatch and Investor's Business Daily to become part of Twitter's Amplify program, which has helped the media company to attract social ad buyers.
- As the supply chain’s problems have grown into a clear obstacle for many brands and retailers, that shift hasn’t been enough to drastically change the holiday promotion strategies for a majority of brands, according to new Digiday+ research.
- With more ways to watch video, audiences are becoming fragmented. At this year's Advertising Week, television executives talk about streamlining viewership data points, the future of targeting and more.
- NBCUniversal News Group operates three standalone news streaming outlets, and its digital arm has roughly doubled its staff and is investing in more original streaming shows.
- Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. More in this Digiday+ event recap.
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| | | | | Brands that worked with creators in with mid-tier (11 million) and lower (540,000) follower counts received the best levels of attention, as opposed to the creators with the largest followings. | | |
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howdy! | | | | | Marketers and agency execs say that the impact is already palpable. For those struggling with supply chain issues — brought about by the bottleneck of cargo ships — the lack of new products to promote or stock issues is making them rethink how much they are advertising now as well as retooling Black Friday Cyber Monday plans. | | |
| | | | | Register for this webinar on November 18 at 1 p.m. EDT to learn how brands are leveraging CTV, video and audio advertising. | | |
| Advertisement |  | | |
howdy! | | | | | Professionals who are COVID long-haulers, have had to radically adjust their working schedules in order to cope with symptoms. | | |
| | | | | Watch this new video from the Digiday Publishing Summit to learn what four publishing leaders are doing in light of a vastly changed holiday season. | | |
howdy! | | | | | Dow Jones is adding Barron’s, MarketWatch and Investor’s Business Daily to become part of Twitter’s Amplify program, which has helped the media company to attract social ad buyers. | | |
| Advertisement |  | | |
| | | | | Every year the holiday season starts earlier, and this year it has already begun. For advertisers, three essential strategies are helping them catch up to early shoppers. | | |
howdy! | | | | | As the supply chain’s problems have grown into a clear obstacle for many brands and retailers, that shift hasn’t been enough to drastically change the holiday promotion strategies for a majority of brands, according to new Digiday+ research. | | |
howdy! | | | | | With more ways to watch video, audiences are becoming fragmented. At this year’s Advertising Week, television executives talk streamlining viewership data points, the future of targeting and more. | | |
| | | | | The Comcast-owned news organization operates three standalone news streaming outlets, and its digital arm has roughly doubled its staff and is investing in more original streaming shows. |
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