TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community If TikTok follows a similar path to Netflix as it leans into gaming, the video platform might start developing its own mobile games sooner than later. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | If TikTok follows a similar path to Netflix as it leans into gaming, the video platform might start developing its own mobile games sooner than later. | | |
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howdy! | | | | | Publishers are feeling the crunch to sell Q4 for as long as they can with advertisers’ remaining budgets not quite solidified half way through the period. | | |
| | | | | With intuitive shopping, consumers are browsing and finding inspiration concurrently, online and offline, across multiple product categories. | | |
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howdy! | | | | | Publishers are ready to throw everything against the wall and see what sticks when it comes to holiday ad sales activations this year, Digiday+ Research found. | | |
| | | | | Watch this on-demand webinar to learn how to improve marketing spend efficiency with actionable testing ideas. | | |
howdy! | | | | | The advertising slowdown that Roku saw in the second quarter of 2022 deepened further in the third quarter. | | |
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| | | | | From in-game ads to virtual events and digital items, brands are experimenting with multiple touchpoints to engage young people in the metaverse. | | |
howdy! | | | | | Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform — and pulling ad dollars from Facebook to do so. | | |
howdy! | | | | | To boost awareness around its full line of products, Canon photography company is returning to television ads. | | |
| | | | | Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. |
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