Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it’s now considered a top tier platform in marketers’ media plans
January 05, 2023

TikTok has matured, but there's still room to experiment

Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it's now considered a top tier platform in marketers' media plans. (Read this and more in The 2023 Notebook series.)

Additional coverage:

  • Ian Schatzberg founded General Idea Agency to break the mold of leadership predominantly comprised of white, heterosexual men whose behavior was still influenced by societal norms at the time. Digiday talked with him about this and more.
  • The media industry is braced for survival mode in 2023. More in this Digiday+ Media Briefing.
  • OMG and Albertsons' retail media network are partnering on targeting and measuring CTV inventory accessed through The Trade Desk, the two companies announced at CES.
  • Agencies told Digiday+ Research their clients' ad spending increased in 2022, and they expect that trend to continue in 2023.
  • From The 2023 Notebook: The commitments media execs made in 2020 to improve the diversity of their workforces seem to be working, but a number of challenges still remain.
Other things to know about
Top Stories
Ivy Liu
Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it’s now considered a top tier platform in marketers’ media plans
howdy!
Ian Schatzberg, CEO and co-founder of General Idea Agency, recently acquired Reframe NYC, a technology arts studio that provides dynamic branding, creative direction, spatial communication, and motion design.
Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey.
Advertisement
howdy!
The media industry is braced for survival mode in 2023.
For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial.
howdy!
OMG and Albertsons’ retail media network are partnering on targeting and measuring CTV inventory accessed through The Trade Desk, the two companies announced at CES today.
Advertisement
Join this webinar on January 24 at 1 p.m. EST to learn how marketers can evolve their testing strategies from traditional A/B to multivariate testing to identify high-performing videos quickly.
howdy!
Agencies said their clients’ ad spending increased in 2022, and they expect that trend to continue in 2023.
howdy!
The commitments media execs made in 2020 to improve the diversity of their workforces seem to be working, but a number of challenges still remain.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006