| Good afternoon, Welcome to your twice-weekly look at how generative AI is transforming the way we live, work and play plus the latest news and analysis. TikTok will become the first social media platform to automatically label content generated via artificial intelligence to help combat concerns about deep fakes and online misinformation ahead of one of the world’s biggest election years. The controversial Chinese-owned video sharing site has joined a coalition of media and technology companies, led by Adobe, that is pushing for greater transparency on AI generated images and other content. Microsoft says as many as 84 per cent of Australians now use generative AI at work – about 9 per cent higher than the global average – and of those, 78 per cent are bringing their own AI products on personal subscription plans. The use of non company-approved software and applications at work – known as shadow IT – can leave companies at serious risk, especially among less tech-savvy employees. Lastly, OVHcloud has solved one of AI's biggest issues: energy and water use. It uses a cup of water to cool a server over a 10-hour period, saving millions of litres. Let me know what you think — lynchj@theaustralian.com.au | 