TikTok offers personalized year-end recaps; Motorola shares tips for virtual events; How to avoid mental errors in a crisis; and more

DAILY SCOOP

TikTok personalizes users’ 2020 recaps, Execs’ ‘unprecedented’ interest in mental health, and FedEx gives Toys for Tots $5M

Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more.

MARKETING

Motorola’s comms leader shares virtual events tips

Can you still generate excitement and motivate stakeholders with virtual gatherings? Here’s one leader’s practical guidance.

CRISIS COMMUNICATIONS

5 proven strategies for making better decisions in stressful moments

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.

PR INDUSTRY

How future pros see the emergence of virtual conferences

PRSSA leaders recap their experience with PRSA’s virtual national conference, ICON 2020, and what PR pros should keep in mind about future virtual events.

INTERNAL COMMUNICATIONS

What can data predict about employee engagement in 2021?

A recent report from Staffbase dives into some major trends that internal communicators should know as they plan for the year ahead.

DAILY SCOOP

KC Star reports on its past racist coverage, Tropicana apologizes for mimosa-themed campaign, and TikTok’s top 2020 campaigns

Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.

SOCIAL MEDIA

Why listening is a superpower for social media managers

Here are some ways to make sure that your brand building on social media is a two-way street with consumers.

CRISIS COMMUNICATIONS

Expert guidance on responding to cyberattacks

Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.

THE WORKPLACE

From Port Authority to pajamas: 3 tips for starting a PR career during COVID-19

One NYC-based pro shares her journey with a few lessons for others getting their start in the industry during this extraordinary time.

RESEARCH SNAPSHOT

Report: 72% of communicators had a crisis plan before COVID—but was it enough?

Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried.

DAILY SCOOP

Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’

Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.

VISUAL & VIDEO COMMUNICATIONS

From crisis to hope: Marriott’s journey through COVID-19

A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.

CRISIS COMMUNICATIONS

How internal communicators can manage and mitigate bad company reviews

How should you handle those nasty critiques on Glassdoor? Should you respond at all? Follow this guidance to counter negative comments and protect your brand’s reputation.

A DAY IN THE LIFE

Jackson Spalding’s Joanna Singleton: ‘Channel the resilience’

Here’s how one PR pro is managing through the current challenges of PR, and what tools are helping her meet the moment.