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Thanks for your time this morning.

President Trump released an executive order last week that sought to ban TikTok from the U.S. over security concerns. While he can't unilaterally ban the video app (here's the backstory on that), his administration could provide several hurdles that could make doing business here difficult.

TikTok has already hinted at fighting back the White House's demands by pressing charges. My colleague, Scott Nover, ran through some scenarios of what that legal fight might look like. That is... whether Trump's executive order can even legally include TikTok.

In other news:

• Here's how publishers feel about The Trade Desk's Unified ID 2.0
• Here are the first grant recipients from the TikTok Creator Fund
• Snapchat thinks people will shop online this holiday season

Fun Fact: Email revenue is up 86%, per one measurement.

Need a break? Have a piece of chocolate.

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The Competition and Market Authority is concerned that its independence is being compromised.

The video-creation platform will kick in over $1 billion in the U.S. over the next three years.

With email revenue up 86%, brand messaging needs to consider customer mindsets and environments.

NBCUniversal streamer makes big moves to solidify its originals lineup.

Ad-free viewers will still need to pay monthly.

Planning begins an average of two to three months before Christmas.