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| | | | | TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. | | |
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howdy! | | | | | While some observers felt like there were no “bombshells” during the testimony, there was still a sense of vindication that some evidence has come to light. | | |
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| | | | | Join this virtual event on October 22 at 1 p.m. ET to learn how ad sales teams are leveraging AI work management and productivity tools for streamlined, transparent workflows. | | |
howdy! | | | | | To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback. | | |
| | | | | Investments in digital channels and sophisticated engagement programs are paying off for retailers and brands like Walmart, CVS and Chewy. | | |
howdy! | | | | | More than half of the streaming ad dollars committed with Disney in this year’s upfront will be transacted programmatically, Disney’s Jamie Power said in a live Digiday Podcast recording. | | |
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| | | | | Publishers are adapting to the new digital ecosystem and finding ways to thrive, from leveraging commerce media to harnessing AI for content creation. | | |
howdy! | | | | | Dutch agencies see their pragmatic makers mentality as an important differentiator from the American competition. | | |
howdy! | | | | | The demise of the once-market leading adtech business marks a new chapter in the industry’s story. | | |
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