‘I can’t emphasize how aggressively [TikTok] is trying to take share at the moment,’ said one agency exec.
| Tune into The New Normal today at noon ET. In this episode, Team Epiphany founder Coltrane Curtis will talk with Digiday editor-in-chief Brian Morrissey about connecting with the influencers who truly shape culture. Register here. TikTok continues to follow the playbook other social platforms have charted before it, where launching a self-serve platform unlocks a sizable spigot of revenue growth from performance advertisers. Only its platform launch landed smack in the middle of the July Facebook advertiser boycott. Experts suggest the current market conditions set TikTok up as a worthy challenger to Facebook’s ad dominance, fairly early into TikTok's existence. Read more below. If past history is anything to go by, the first three months will be a key “window of opportunity” for TikTok to bring new advertisers on board given the supply-demand economics of ad auction marketplaces. For Digiday+ members, Facebook lost the trust of publishers long ago and now it is reaping what it has sown. Work-from-home (or anywhere) used to be something you’d have to convince employers was good for the company. Now, with everyone distributed, there is no remote. Here's how work-from-home skills became a boon for the post-office reality. Media organizations have been trying to confront the lack of diversity in their newsrooms. But they face an even bigger problem on the sales and revenue side. Even before the boycott, eleven of the 20 largest Facebook advertisers to boycott have been reducing the amount they spend on the platform over the last two years. Other things to know about We’ll go deep on everything from how to squeeze the most out of Amazon’s marketing and advertising tools to how to win as a brand at the Amazon Advertising Strategies Virtual Forum. Reserve your spot today to join us for an interactive discussion with leaders from Direct Agents, Cora, Purple and others. Learn more about special offers and free tools from Digiday’s Retail Partner Coalition. With spending declining across most non-essential categories, brands and retailers need help. Visit this page to learn how to gain access to better deal terms, no-fee access to products and services and other solutions from our Retail Partner Coalition. | | |
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