Also: How artificial intelligence is changing transcription, Nike chief sidesteps doping scandal, and PR pros’ favored platforms for video.

TODAY’S HEADLINES – 10.02.2019  
 
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MORNING SCOOP

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

Also: How artificial intelligence is changing transcription, Nike chief sidesteps doping scandal, and PR pros’ favored platforms for video.


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EMAIL

Study: Work email opened more frequently than personal email

A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.


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SOCIAL MEDIA

Infographic: How to get a boost from LinkedIn

With a dedicated audience of decision-makers and industry leaders, LinkedIn is a crucial channel for establishing your brand and recruiting talent. 



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RAGAN AWARDS

Don’t miss this week’s Employee Communications Awards entry deadline

The deadline for entries in our premiere awards program for internal communications is this Friday, Oct. 4. Share your impressive internal campaigns, content, intranets and inspiring workplaces.


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RAGAN CONFERENCE ALERT

Great places to work don’t spring up by accident

Get a behind-the-scenes look at how communications can create a workplace to brag about.


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PR INDUSTRY

How PR pros see their budgets changing in 2020

As communicators try to forecast their coming year, some are planning to increase investment in technology. Others look to hire new team members. Everyone is counting on change.


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MORNING SCOOP

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

Also: A rogue guest struts Chanel’s Paris runway, Instagrammers swoon for ‘heart-eyes’ emoji, what the tough IPO market means for PR pros, and more.



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CONTENT MARKETING

3 tips to catapult your B2B content and news past the noise

Business communicators are not only competing with rivals within a particular sector but also seeking to cement trust with their audiences. Authenticity and visuals are key elements.


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CONTENT MARKETING

Infographic: How to build links to improve your SEO

One major factor in moving up in the search rankings is to have other websites link to your content. Here are tips on soliciting those connections.


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THE WORKPLACE

7 ways to become a better workplace listener

Approach conversations with the goal of learning something, ask thoughtful, open-ended questions, and use your ears more than your mouth.


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PR DAILY AWARDS

Are your visuals telling powerful stories?

PR Daily’s Video & Visual Awards features more than 40 categories to showcase the best visual storytellers. The deadline for entries is Nov. 1.



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RAGAN AWARDS

4 frequently asked questions about Ragan & PR Daily Awards

Learn how to make your entry stand out, how awards can benefit you and how past winners succeeded.


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MORNING SCOOP

Forever 21 files for bankruptcy, McDonald’s tests meatless option, and email’s the go-to for ‘conversational marketing’

Also: Twitter buzzed for National Coffee Day, whether profanity makes sense for your audience, Facebook tests removing ‘likes,’ and more.


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MEDIA RELATIONS

Why and how to replace musty PR jargon with clear, precise language

Fluff, puffery and linguistic sleight of hand could be undermining your credibility—and harming your career. Watch for these weasel words and phrases that could come back to bite you.


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