This edition of the trends webinar takes a closer look at the most interesting developments in this rapidly changing space, including: the application of GenAI to marketing processes; the latest examples of how companies are using GenAI in customer journeys to support ecommerce sales; and how GenAI is likely to augment team productivity and working.
This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
