BuzzFeed and TikTok signed a year-long deal in which BuzzFeed will premiere multiple live video series on the social media platform and TikTok will secure sponsors for the shows. The deal marks the first time TikTok is working with a media company to sell sponsorships against weekly live shows on the platform. Read more below. - BuzzFeed and TikTok will experiment with layering branded content into Live episodes on the platform, as well as how to establish predictable viewership for livestream videos.
- Procter & Gamble is an early mover -- as to be expected from the largest advertiser in the business -- but it’s not alone in continuing to move various marketing capabilities in-house despite the pandemic. More in this Digiday+ Marketing Briefing.
- Running both editorial and branded TikTok channels has given Gallery Media a clearer understanding of what audiences are willing to watch and engage with on the social media platform.
- Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses. More in this Digiday+ research.
- Outbrain and Taboola are using M&A to prove differentiation as public companies.
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| | | | | BuzzFeed and TikTok will experiment with layering branded content into Live episodes on the platform, as well as how to establish predictable viewership for livestream videos. | | |
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howdy! | | | | | Procter & Gamble is an early mover — as to be expected from the largest advertiser in the business — but it’s not alone in continuing to move various marketing capabilities in-house despite the pandemic. According to a new Forrester report, 77% of global organizations now have some form of in-house agency; that’s up from 68% in 2018. | | |
| | | | | In an ecosystem crowded with middleware, the focus is on bringing advertisers closer to the source (i.e., publishers and consumers). | | |
| Advertisement |  | | |
howdy! | | | | | Running both editorial and branded TikTok channels has given Gallery Media a clearer understanding of what audiences are willing to watch and engage with on the social media platform. | | |
| | | | | With over 80 different identity solutions on the market, CTV advertisers face challenges in bringing performance and privacy approaches to their campaigns in profitable, scalable and future-proofed ways. Sponsored by Unruly. | | |
howdy! | | | | | Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses. | | |
| Advertisement |  | | |
| | | | | Dynamic advertising is allowing marketers to break the cycle of redundant advertising by delivering ads that resonate with consumers, no PII required. Sponsored by Clinch. | | |
howdy! | | | | | Outbrain and Taboola are using M&A to prove differentiation as public companies. | | |
howdy! | | | | | Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform. | | |
| | | | | Running both editorial and branded TikTok channels has given Gallery Media a clearer understanding of what audiences are willing to watch and engage with on the social media platform. |
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