howdy! | Publishing on Facebook | | | | “That is of no big surprise that someone like Spiegel is ‘trustworthy’. The big question is the impact on reach and monetization for publishers.” | | |
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howdy! | Modern Retail | | | | Robin Li, principal at GGV Capital, believes that as more e-commerce and direct-to-consumer brands are looking to diversify their marketing mixes, they should be more open about sharing what’s working for them on different channels. | | |
howdy! | Marketing on Platforms | | | | Northwestern Mutual wants to attract female consumers to its financial planning services. To do that, the company has changed its media mix, adding in lifestyle channels across linear TV and digital. | | |
| Sponsored by Criteo | | | | “Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization? | | |
howdy! | Publishing in the Platform Era | | | | Instead of creating different content for the many platforms it uses, NowThis is now focused on creating original series that can easily be distributed across many at the same time. | | |
howdy! | Agency Culture | | | | Some clients are ghosting agencies after a pitch process leaving it unclear if a piece of business was ever awarded. Putting agencies through multiple rounds is costly, with agency employees spending hours on the pitch and content creation as well as travel for meetings. |
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