Members of the advertising industry like to talk about the freedom of the open web. The thinking goes like this: Unlike what transpires inside the walled gardens of Google’s, Facebook’s and Amazon’s platforms, companies are free to operate relatively autonomously on the open web. But that’s not entirely true. Read more below. Other things to know about | | |
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| DIGIDAY+ MEMBER EXCLUSIVE | | | | While government regulators can enforce laws against individual companies, browser makers can take unilateral actions that have a sweeping effect on the advertising industry. | | |
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howdy! | The GDPR Impact | | | | DigiTrust’s shared ID will cease to exist in its current guise once Google blocks third-party cookies from its Chrome browser in two years’ time. | | |
| Sponsored by Bannerflow | | | | New research, including interviews with Sky, Getty Images, The Times and Telenor, provides a year-on-year look at in-housing’s effect on creativity, agency transparency and return on investment. Download the guide here. | | |
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howdy! | Content & Commerce | | | | CEO Erika Nardini discusses going up against the casinos and daily fantasy companies that have served as some of Barstool’s biggest advertisers. | | |
| Sponsored by resonate | | | | Data alone isn't enough to break through the noise of an omnichannel, always-connected world. Join us on Feb. 20, at 11 a.m. EST as we explore how AI-powered consumer insights can fuel brand storytelling. | | |
howdy! | | | | | Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year’s tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of “The Bachelor” influencers. | | |
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| Sponsored by Brightcove | | | | By defining the right OTT strategy for your business — and executing on it to achieve the best results — you can launch and grow a successful service in today’s competitive market. | | |
howdy! | Beyond Ads | | | | The 8-year-old site is profitable and just now exploring direct sales and social video monetization. | | |
howdy! | Beyond Ads | | | | Reader and business interest in sustainability and the impact of climate change are spurring publishers to launch related products. | | |
| | | | | "People like to say it's pseudoscience," Goop's chief content officer says on the Digiday Podcast about her company's website, noting it doesn't make unfounded claims about a product such as "the science shows that this can cure cancer." |
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