The marketing landscape has changed. Businesses that once dedicated their time and resources to slow-moving, broadly-focused campaigns are now fixated on reaching individual customers with personalized intent.

As media channels evolve, so do content strategies. Consumers across the planet check their mobile devices hundreds of times a day, providing new opportunities for marketers to reach them at all hours. But with these new channels comes new challenges — and only the most resourceful marketers will be able to cultivate the most meaningful consumer reactions.

In this guide you will learn:  

• Real use cases from leading retailers and businesses detailing their paths to increased return on investment

• How to best utilize push notifications, email campaigns and opt-in/opt-out communications

• Insight into the “moment of conversion” — when a browsing mobile user turns into a buyer