| Lucia Moses The deal points to the rise of rich individuals buying legacy media — and also to the staying power of brands. |
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| Seb Joseph The telecommunications advertiser has a short supply chain already but wants to work with more ad tech specialists. |
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| Sponsored Content Nativo When Bill Gates first declared that "content is king" in a 1996 essay, he couldn't have known just how right he would be. Today's marketers intuitively and unquestioningly understand that they need content. However, once they create that content, they then have no idea how to measure the return on their investment, much less determine what types, lengths, formats and placements work best. Sponsored by Nativo. |
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| Hilary Milnes The NRF's Shop.org conference in Las Vegas last week focused on conversation surrounding "smarter retail" strategies and tactics. |
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| Lucinda Southern The spoof-animated series follows 800 UEFA Champions League players and their managers living together in a chateau. |
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| Sponsored Content imre Athletes are much more than the feats we see them display on the field. In today's hyper-connected world, athletes are their own brands, and the forward-thinking ones see the opportunity early to build a brand through their endorsements, interviews and perhaps most potently, their large social media followings. Sponsored by imre. |
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| Sponsored Content Rumble Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. |
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