Also: Coke ads respond to backlash over formula change, hospitality and travel brands hopeful for business travel and Snickers pulls homophobic ad.

TODAY’S HEADLINES – 08.10.2021  
 
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DAILY SCOOP

Time's Up chairwoman resigns amid Cuomo ties, social media design mistakes to avoid, and Norwegian Cruise Line wins right to require vax proof

Also: Coke ads respond to backlash over formula change, hospitality and travel brands hopeful for business travel and Snickers pulls homophobic ad.


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PR INDUSTRY

If the PR industry wants to be more inclusive, it must pay its interns

Here’s how one PRSSA student breaks down the very real costs facing entry-level employees, and the perils of ignoring the barriers facing aspiring pros.


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RESEARCH SNAPSHOT

Report: Only 8% of PR pitches result in media coverage

The data is a reminder about the tough task facing medio relations campaigns, as well as proof the value PR brings to the table.



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SOCIAL MEDIA

How to make your social media video sticky

Video is an increasingly popular content type online, but there’s more to it than just hitting the record button.


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DAILY SCOOP

UN issues dire climate change warning with call to action, American shoppers forgo sustainability for e-commerce convenience, and Live Nation lets touring artists set vax rules

Also: Tide makes documentary series to promote homeless outreach, FTC blasts Facebook’s defense of researcher ban, and Colorado Rockies investigate racial slur.


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PR INDUSTRY

When should a PR pro give away advice for free?

For freelancers, the question of how much to volunteer is ever-present.


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THE WORKPLACE

5 perks that will draw workers back to the office

Steering people back into an in-person setting will raise expenses–and maybe some hackles–but try these ideas to rebuild camaraderie, reestablish connections and reinvigorate your staffers.



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EXECUTIVE COMMUNICATION

How leaders can give themselves the permission to pause

As the ongoing stress of the pandemic forces a breakneck pace of innovation and pivot after pivot, how can exhausted executives create space for people to take a break?


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DAILY SCOOP

Ford and GM share joint statement on electric vehicle goals, a majority of companies don’t have cybersecurity frameworks, and Facebook boots NYU researchers

Also: French’s offers limited mustard buns, Amazon’s new return-to-work guidance, Apple defends children’s safety feature and FAA asks airports to limit takeout alcohol sales.


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MEDIA RELATIONS

5 tips for making a splash with your national holiday marketing and PR

As long as your organization is precise with its purpose, these celebratory days on the calendar can still be a useful PR tool—but don’t expect reporters to find much to write about.


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DIVERSITY AND INCLUSION

How and why men should become better, more active workplace allies

A professor shares insights from a study that reveals the multitudes of benefits companies can gain from even small strides toward gender equity — and why fighting everyday sexism enriches men, too.



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PR INDUSTRY

How blockchain tech might offer credibility for PR pros

Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work?


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RAGAN AWARDS

Showcase your compelling visuals and engaging virtual events

Ragan’s 2021 Video, Visual & Virtual Awards will recognize the best visual content and most innovative virtual events from the past year. Don’t miss the Aug. 20 entry deadline.


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DAILY SCOOP

Recording Academy introduces Grammys inclusion rider, newspapers make more money from circulation than ads, and Vrbo responds to elevator tragedy

Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.


Ragan Training

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